BEAUTY BEGINS FROM WITHIN
BEAUTY BEGINS FROM WITHIN
If the eyes are the mirror of the soul, skin and hair are the mirror of health.
Take care of your exterior beauty starting from within with our delicate and non-aggressive natural products. Formulations by Previa natural haircare contain certified organic active principles obtained from innovative and sustainable technologies. Our formulations are devoid of aggressive SURFACTANTS, chemical PRESERVATIVES, PETROLEUM DERIVATIVES and ARTIFICIAL COLOURANTS.
Artificial color free
Mineral oil free
Animal derivatives and formaldehyde donors
Dmdm hydantoina free
Imidazolidinyl urea free
The benefits of
Aggressive chemicals increase electro static electricity in the hair attracting the polluting agents present in the atmosphere.
Sebum traps polluting particles and acts on the scalp intensifying its issues. The hair becomes opaque and loses its vitality.
With our products you will detoxify your hair and scalp from impurities to keep it healthy
Absence of aggressive chemicals restores suitable levels of hydration in the skin.
It reduces the likeliness of scalp irritations, the forming of dry dandruff or psoriasis.
The skin reacts to the use of aggressive chemicals by increasing sebum production in order to restore the natural skin barrier, as a consequence the hair looks immediately weighed down and will tend to get dirty very easily.
Our products respect the scalp without reducing the protective hydrolipidic film, ensuring long lasting clean hair
Our products make the hair naturally more voluminous.
This is made possible by the absence of filming chemicals which weigh the hair down, suffocate the scalp and hyperstimulate sebum production.
emotional olfactory experience
An unforgettable experience where fragrace is the protagonist.
An olfactory journey guided by blends of selected and enveloping fragrances, inspired by nature.
In Grasse, the world capital of perfume, we found our inspiration among the several olfactory families
Ecological thanks to recycled materials
with low environmental impact
from sugar cane
allows for 95% 95%
energy saving in
the production stage
Fsc certified paper
We believe in the perfection of nature
We are committed to preserving it with pure and natural products. We say no to petroleum derivatives, chemical surfactants, preservatives and artificial colourants.
We are aware of the impact our choices have on the planet
Due to this we only use innovative and ecological materials for our packaging.
We are supporters of simplicity in things
our formulations are based on extracts from products of Italian origin.
selected enveloping fragrances
We are committed to making sure every treatment is perceived as a unique and unforgettable experience
We search for lighthness
I nostri prodotti hanno colori tenui e finiture delicate che sfiorano la sensibilità dell’anima al tatto e alla vista.
We have put our heart into this
Light up hope in the smiles of the children around us so that they can have a better future thanks to projects dedicated to them.