Published :
05/21/2025 10:36:24
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How to protect your hair in summer: nature, science, and a tailored routine
Published: 05/21/2025 10:36:24
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How to protect your hair in summer: nature, science, and a tailored routine
Summer is an intense season: sun, wind, salt, and chlorine can become daily stress factors for your hair. Over time, even those with healthy hair may experience dryness, dullness, and frizz. Protecting your hair in summer is not just an aesthetic concern, but a true wellness choice.
This awareness gave rise to PURE SUN, a line we created with a specific goal: to offer a natural, effective, and sensorial response to the question we all ask ourselves when summer arrives: how to care for dry and sun- or sea-damaged hair?
The importance of choosing summer-specific formulas
Many products cleanse or nourish hair, but not all are designed for summer’s unique conditions. Our formulas are designed to act after exposure to sun, salt, and chlorine, restoring softness, shine, and protection to the hair. All with carefully selected ingredients, respectful of both the hair fiber and the environment.
PURE SUN is formulated with:
- Mullein flower extract, a COSMOS Organic-certified botanical active, known for its ability to transform UV rays into luminosity;
- A blend of fermented oils (argan, camellia, green tea, sunflower, sweet almond) that deeply hydrate and tame frizz, enhancing active ingredient absorption thanks to the fermentation process.
The enveloping, floral fragrance inspired by the island of Ponza makes the experience even more enjoyable.
A complete routine for healthy, radiant hair
We’ve combined our three essential products into a must-have summer kit:
1- After-sun shampoo, which gently cleanses and removes salt and chlorine.
2- Nourishing conditioner, which detangles and softens hair without weighing it down.
3- Leave-in elixir, an anti-frizz treatment that protects and adds shine even during sun exposure.
And to carry your routine wherever you go, the PURE SUMMER BAG comes free with the kit: a natural cotton bag, practical and stylish, designed for the beach but perfect for the city too.
Conscious summer care
Taking care of your hair in summer means preventing future damage and keeping your hair healthy, light, and shiny. PURE SUN is born from a balance between nature and science, with a respectful, clean, and functional approach. Protection, hydration, and radiance: this is what we expect from a good summer routine. And it’s what we want to offer you.