Published : 05/17/2024 14:31:32
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SUMMER CARE | PURE SUN

SUMMER CARE | PURE SUN

Published: 05/17/2024 14:31:32

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ALICUDI 98050 ME - ITALYThis land and its riches have inspired the new sunscreen collection by pH Laboratories. 

Where Heather grows luxuriantly and the crystal-clear waters of the Mediterranean break upon the dark soil of a dormant volcano, Alicudi is the westernmost of the Aeolian islands. 

The new sun screen line protecting from the aggressive action of sun, saltiness and chlorine, while respecting the physiological pH of hair and skin.

Silky, shiny hair that is easy to comb thanks to the protective action of natural and vegetable extracts from Sicily. Prevents dryness, frizz and dullness.

 

 

ACTIVE PRINCIPLES 

/PRICKLY PEAR LEAVES

Sicilian prickly pear pad extract, its polysaccharides can boast similar properties to that of hyaluronic acid. This extract has emollient, protective properties. Properties: antioxidants, rich in minerals, useful to prevent dehydration of the hair fiber.  

/CAPERS

A fundamental source of hydration for the skin. They contain a fair quantity of water, which helps keep the skin bouncy and well-hydrated, preventing dryness and desquamation. Capiers are also rich in vitamins and essential minerals for our body, such as vitamin A, vitamin C, vitamin E, potassium, il magnesium and iron. These micronutrients work in sinergy to support the health of the skins, protecting it from oxidative damage caused by free radicals. Anti-inflammatory soothing action.

/EXTRACT OF OLIVE LEAVES

Extract obtained by cold pressing of olive leaves, rich in polyphenols with soothing action.  

/ALOE EXTRACT 

Rich in mucilage, Aloe has the ability to reduce redness from dehydrated and reddened skin following sun exposure. 

 

 

PURE SUN SHAMPOO

After-sun shampoo, enriched with extracts of prickly pear and caper. Thanks to its moisturizing properties is ideal for frequent use. 

A mixture of surfactants with a washing and foaming action that helps to better remove salt and chlorine.

PURE SUN CONDITIONER

Conditioning after sun, enriched with extracts of prickly pear and caper with moisturizing and protective action. 

A silicone detangling emulsion with high conditioning power. It has hygroscopic properties that allow to prevent the dehydration of the hair exposed to the sun leaving it softer and brighter.

PURE SUN ELIXIR

Elixir anti-frizz, prevents frizz, dryness and opacity due to sun, salt and chlorine.

A soft silicone gel, non-sticky action conditioning and antistatic enriched with natural extracts of plant origin as a caper extract, prickly pear and olive leaves cultivated in Sicily according to extraction techniques with low environmental impact and respect for biodiversity.






FRAGRANCE: ESSENCE OF ITALY

top_FLORAL:
Bergamot, Lemon, Tangerine

heart_CITRUSY:
Orange blossom, Jasmine, Aquatic flowers 

base_AMBERED:
Vanilla, Patchouli, Cedar wood, Amber

BERGAMOT AND BITTER ORANGE:
The sparkling notes of these bitter citrusy fruits recall the fresh smell of Sicilian fruits.










ALICUDI SUMMER SET

A beach essential, the new bag and purse ALICUDI SUMMER SET with its geometric patterns, is a reminder of the island’s dormant volcano. The alternation of two shades draws from its dark volcanic soil, warmed by the hot Sicilian sun.

* Made with an elegant cotton culisse