Published : 05/04/2026 12:31:37
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PURE SUN KIT

PURE SUN KIT

Published: 05/04/2026 12:31:37

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PURE SUN KIT | YOUR SUMMER BEST FRIEND 

Summer is just around the corner! The warmest season of the year is approaching and, as every year, it’s important to remember that protecting your skin and hair from environmental factors is a daily habit worth adopting.

Sun, wind, salt, and chlorine can all contribute to color fading and hair dryness, making it more fragile and prone to breakage. The Pure Sun Kit, composed of shampoo, conditioner, and elixir, is the perfect ally to counteract the risks of sun exposure and restore softness, freshness, and nourishment to the hair. Each selected ingredient carries a story, a character, an identity: we carefully chose active ingredients and fragrances guided by the power of nature.

For this new line, we chose Sardinia, in a place that embodies wild beauty, authenticity, and untamed charm: Cala Mariolu. Famous for its strong and indomitable character and crystal-clear waters, this region preserves its wild allure despite the passage of time.

Line

  • Pure Sun Shampoo: gently cleanses the hair and removes salt and chlorine residues. Ideal for frequent use.
  • Pure Sun Conditioner: prevents frizz, dryness, and dullness caused by sun, salt, and chlorine. Gently detangles and makes hair easy to comb.
  • Pure Sun Elixir: antioxidant and shine-enhancing action.
  • Pure Sun Bag: the new summer accessory by pH Laboratories, perfect for both city and beach use.

Elegance meets carefree summer vibes in the Pure Sun Summer Bag by pH Laboratories. Made from Juteco and natural cotton, it captivates with its refined design and versatile soul. Lightweight, roomy, and chic, it is the ideal companion for enjoying sunny days in style — perfect for both an afternoon in the city and a weekend by the sea.

Selected Active Ingredients

  • Myrtle extract: rich in antioxidants and essential nutrients, it counteracts the formation of free radicals, protecting hair from environmental damage and signs of aging.
  • Blackberry extract: rich in vitamins C and E, it provides powerful antioxidant action that protects hair from environmental damage and aging. It strengthens hair follicles, adds shine, and helps prevent dryness and fragility. It also regulates sebum production and soothes scalp irritation.

Fragrance

  • Pure Sardinia: a marine freshness that envelops the senses. Notes of lemon, ozone, and myrtle open the olfactory journey, gradually giving way to salty marine notes and floral hints of lily of the valley and rose. Musk, patchouli, and cedar leave a warm, enveloping summer trail.

Tips

  • In summer, especially with exposure to sun, wind, and salt, it’s important to tie your hair as little as possible. If necessary, opt for loose, non-tight ponytails.
  • The Pure Sun Elixir can be used as a finishing touch after conditioner or at the beach to instantly add softness to the hair.