Published :
05/04/2026 11:39:45
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GLOW UP COLOR
Published: 05/04/2026 11:39:45
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GLOW UP COLOR: THE SECRET TO LUMINOUS, HEALTHY AND ALWAYS PERFECT HAIR
Glow Up indicates an improvement, a positive change that enhances a person in their essence. Applied to hair, it becomes a treatment that does not distort, but enhances. It does not cover, but enhances.
Have you ever had the feeling that your color looks dull but at the same time you don’t want to stress your hair with an aggressive coloring process? The Glow Up Color treatment was created exactly for this: achieving shiny, cared-for and natural-looking hair, without compromise.
What is the Glow Up Color treatment?
Glow Up is a demi-permanent color that illuminates and perfects the hair color without altering the natural base. The result is a more vibrant color, intense reflections and visibly healthier hair. It does not lighten, is ammonia-free and gentle on the hair fiber.
Why choose it?
Today the goal is not only to change color, but to improve the appearance of the hair over time. This treatment is ideal for:
- reviving a faded color
- eliminating unwanted reflections
- giving immediate shine
- camouflaging early gray hairs
- avoiding frequent aggressive treatments
What is a demi-permanent color?
A demi-permanent color is an ammonia-free system that colors tone-on-tone or darker, does not alter the base, covers up to 70% of gray hair and fades gradually without creating obvious regrowth.
Gentle and high-performance formula
The combination of alkaline pH and acidic activator allows better color longevity while respecting the hair. The formula, enriched with vegetable squalane, oleic acid and vitamin C, helps maintain hydration, softness and protection.
Who is it ideal for?
It is ideal for dull or lifeless hair, faded colors, lightened or treated hair, and for those who want a natural result without damage.
The detail that makes the difference
Glow Up improves, illuminates and harmonizes, respecting the natural beauty of the hair.