Published :
04/02/2024 16:19:57
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GLOW UP COLOR
Published: 04/02/2024 16:19:57
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“Glow up” “Glow up” indicates an improvement, a positive change that involves every aspect of life. It means taking a step forward in enhancing one's own person, acting while aspiring to do the best for oneself. The search for the best version of oneself starts from the awareness of one's own values, one's personality, one's "pure essence".
GLOW UP
Glow up is the new demi-permanent coloring system designed to frame and enhance any complexion by recreating the perfect shade. It improves the appearance of the hair making it visibly healthier thanks to the action of its vegetable oils. Illuminates face and hair, giving new light to an existing nuance, prolonging its duration and reviving reflections.
The special formula based on a pigment formula in liquid form is vegan and ammonia free and, combined with low volume cream activator enriched with squalane of plant origin, guarantees total respect of the hair fiber. Ideal to use after bleaching or lightening, to tone and customize the color.
WHAT IS A DEMI-PERMANENT COLOURING?
It is important to differentiate GLOW UP COLOR from the classic color service. It is an ammonia-free product that has the ability to camouflage the first gray hair or create shades of color safely and not permanently. In addition to creating reflections, as happens in direct coloring, it manages to form the pitch height.
Colors tone on tone and/ or darker tones allowing a good coverage of white hair (max 70%). It has no bleaching power and does not alter the base, while still allowing a wide range of varieties of colors and shades that give size and depth without damaging the hair.
GLOW UP is ideal for adding shine to the hair with very natural effects, for those looking for a temporary coloring, to renew a color now faded or simply to polish the hair without damaging them. Its innovative formula allows frequent applications.
SPECIAL FORMULA
The particular mix between: Glow Up Color [ pH Alkaline - 8.5-9.5 ] Glow Up Activator [ pH Acid - 2.0-3.5 ] allows to obtain:
• a formula that respects the hair
• adequate pH for optimal tonalization duration
pH Alcalin
The dyes used in these formulations are equipped with an alkalinity such as to create the swelling of the hair fiber to allow better penetration of the color. This improves color performance by extending the tonalization duration.
ONE PRODUCT, ENDLESS POSSIBILITIES OF COLOUR SERVICE
- after all technical treatments (colours, bleaching, permanent and ironing)>
- For toning
- Attenuate or heat an existing shade
-Create fashionable colors,.
- Restoring new light to a faded, off colour
ACTIVE PRINCIPLES
- OLEIC ACID
preserves the natural detangling, softness and combability of the hair
- OMEGA9
emollient which makes the formula absolutely non-invasive for the hair
- ASCORBIC ACID
vitamin “C” with antioxidant action
- VEGETABLE SHALANE*
it is a vegetable oil extracted from sugar cane, commonly used in skincare due to its particular affinity with skin sebum. It has the ability to restore the hydrolipidic film, prevents dehydration and damage from external aggressions.